By Steve Roulstone
No matter what industry you want to review, whether it be Business to Business, Business to Public, retail, office, or home based or a man with a van style Franchise, when considering your future in Franchising, you need to be well informed.
The initial Package.
The difficulty for Franchisors, especially if the industry concerned is a complex one like my Company, Castle Estates with varied and many areas of legislation as well as being an industry that provides different levels and styles of service, is the initial package of information sent to Prospective Franchisees, can only give a brush stroke image and never the full picture.
Grasping the message.
All Franchisors make every effort to provide quality literature, especially those who are members of the BFA but if we try to give too much information, then it is very difficult for the Franchisee to take it all on board from the written word. The answer has to be to offer an open day where the story can be told using a structured approach, giving the prospect the opportunity to ask those all important questions.
This is why so many organisations involved with Franchising both offer or recommend a visit to the respective Head Office and a few hours to understand method, purpose, Industry, path, and so much more. So when you get asked to attend an Open Day, do not be concerned, it means that the Company providing the Franchise wants to ensure that before you make that all important Franchise Investment, you have all the information you need. In my Industry the term Location, Location, Location, is well known, but I want to be sure that anybody who contacts Castle Estates, is in a position to receive Information, Information , Information as well!
Recent Comments