By Steve Roulstone

House or Flat to Rent?

How do you advertise on behalf of your Landlord, hopefully in a manner that keeps them happy and feeling that you are looking after their property, but does that mean we have to continue to advertise in traditional ways?

Houses to Rent or Flats to Rent?

Where do you look if you want to rent a property, my point is that so often it is a different source than where you would want to advertise if you have a property to rent! So Landlords and Tenants want to see their properties listed in different sources, Tenants will utilise the web for their search and Landlords so often want to see us present on such portals as Rightmove, but still want to see the property listed in the local papers and here is the dilemma.

Breaking News: Press turns to the Web!

Because I travel the country speaking to National Letting Agency offices, I have the opportunity to ask what local trends in the Residential Lettings market are and more and more where the income from advertising matters, local press are opening their own web sites, because we are all turning away from Paper advertising. The reason is simple, they are far too expensive even set against Rightmove charges (and I do not say that lightly!)

We only want to Rent the House or Rent the Flat, Honest!

And that is the whole point, we need to convince our Landlords that we only have their interest at heart, because if you are in an area where paper advertising still leads the way, we will still advertise in the papers. In the meantime we need to collect facts and figures to give the story behind the trends, and convince our Landlords that papers listings are no longer needed.

The answer is in your Landlord rights

But in doing the right thing our whole aim is blown apart, for it is my belief that our problem lies with where Landlords look for Agents to see who to contact and it is only in our listings of Flats to Rent and Houses to Rent that they find us, so I have just blown my own recommendation out of the water, because while Landlords still answer the question ‘Where did you find our name’ with the answer, ‘in the local paper’ the press will still get my money!!

One Thought on “Property Landlord Advice: Advertise on the Web or in the Press?

  1. I just StumbledUpon this. Not bad. I’ll give it a thumbs up.

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