Author Archives: Steve Roulstone Marla

16Aug 2011

Franchise News: Starting a Letting Agency not so easy!

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By Steve Roulstone

I have been somewhat surprised to hear that after many years of insisting that the only way to start in our Industry was to have a High Street presence, with all of the associated costs that this envelops, one of our major competitors has now made a major switch and started to market a start from home operation and from what I know about the industry and process I can only surmise that this is purely a cost motivated decision, because all of the evidence from my own Franchise offices is that the need for a High Street presence has never been stronger!

Historically not needed.

I took over the running of our Franchise two years ago, prior to that, the previous Management had assisted people to open offices in not only the High Street, but also from serviced offices and from a home start. The fact that this was possible at that time is confirmed by the fact that these offices are still trading and indeed have been doing so for many years, in some cases approaching a decade! But what is also clear is that this is not the case now, as I have had confirmed as I travel around our offices and discuss current trading levels.

Inherent differences.

What has been confirmed to me is that the offices with the biggest profile are the ones that are enjoying good increases in numbers of both property and number of Landlords. (This is an import point because it needs to be recognised that the number of Landlords is growing significantly and the growth is not existing Landlords buying more properties) This is not the same when smaller offices are concerned because of the massive increase in competitors. Through both the growth in Letting Agencies and Estate Agencies ambushing our trade, the customer has very soon learnt to look around and there is no doubt that even in a technological age, the best place to look is on the High Street!

Web sites tell no story.

 There is very good sense behind this, because on the internet it is very difficult to see any difference, in fact, the better the web site does not automatically mean the better or larger the Company and because of the financial implications of a poor service, the customer has taken to seeing with their own eyes! At Stafford, I recognised several years ago that when Landlords turned to the web for research, we needed something to make us stand out from competitors. Therefore with apologies to potential Tenants, if we only listed all properties we have available (as Rightmove eventually insisted, because of course Tenants are their customers) we would not look very large, so we have left all properties on our books on our site.

Best advice.

What this current trading pattern dictates, is that any new start (as we are only too aware!) needs to look very closely at where they are going to get new opportunities, because it is only new Landlords who will become their Customers (unless you have friends with property) because Landlords do not change either easily or often! It is the practical day to day reality of Management that confirms this, because unless you make a real hash of matters, you will always have the opportunity to resolve issues before any change is reasonably possible. (Consider standing orders for rents and relationships with existing Tenants) I always believe in placing myself in the position of the potential customer and what needs to be answered may be a hard reality, but one which needs to be faced straight on; Why should Landlords choose somebody operating from home, as against the choice in the High Street?

Starting again?

Not something I would like to do again at present and explains why those considering Franchising are not exactly rushing to the plate at present! But even and probably especially in hard times, we as Franchisors need to be both truthful and realistic for the benefit of potential investors in our Companies. Without and probably until professional recognition for Letting Agents, via licensing or qualification is introduced, however the Government decide to proceed as they surely eventually will to deal with an increasing level of complaints, we have nothing to differentiate us from the rest of the market I believe that the choice for Landlords will not diminish until such legislation is produced, so until then, we have to accept where we are and why!

12Aug 2011

Current Property News: Letting Agents failing to see the best of increased numbers.

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By Steve Roulstone

Yet another report on the state of the Lettings Industry confirms the increase continues to gather momentum in our industry and unusually, I totally agree with what is being stated. However, because the writer is London / Surrey based, whilst they are seeing the majority of the current growth, I doubt they are also seeing the full effect of the Estate Agents who are now trading in our market.

Same outcome wherever you are!

One thing that does not change is the outcome of untrained or unprofessional people involving themselves in a market they know little about! The dangers are not always so clear and because of the lack of information supporting any Landlord looking for Management services it is not really clear about what they should look for when choosing the right Management Company.  There are many attempts at the moment through Safe Agent and TPO to give Landlords security, but the message is both new and from what we see on the ground, not yet getting through and if I have any complaint about this article, it is that another opportunity to advertise security and professional schemes has not been taken.

Differing degrees across the country.

What is very clear is that the increase in numbers does not always apply as you travel Northward through the Country. I am currently travelling around our offices and not all are benefitting from the increases in opportunities, but it is clear and again confirmed in this article, that a large percentage of this increase is staying with the Estate Agents, who as I have confirmed before, will not wish to walk away from what is fast becoming 20% of the UK housing stock in the Private rental market. Therefore, we need more than ever to get our message across, that there is a reason we are called Letting Agents as opposed to Estate Agents.

Competition.

Nobody should complain about increased competition in the market place; however what we have seen over the last two years can be best described as more of a flood! When I started in 2000 I would have been competing with probably no more than five Agents. Now, this figure has grown four or five fold! It is clear from what I have found that when Landlords do look for a service provider, the offices with a greater profile are the ones who benefit the most. At my Stafford office, we are still seeing five Landlords a week on average, but the smaller offices are not seeing anywhere near the same numbers.

Professional noises.

So every opportunity must be taken to shout loud and clear that there is a very large difference between trained and qualified Letting Agents and anybody listing themselves as a Letting Agent or providing Rental services. You cannot beat time served (real experience) and of course asking what qualifications are held. It is difficult to prove otherwise and at Castle Estates we would not wait to be asked, providing the information from the start! Of course as the writer confirms, one major difference can be the price for the services requested, but as with all things in life you do not get everything for nothing, so I would suggest the question that needs to be asked is what are you getting for next to nothing, because cuts have to be made somewhere and it is important to find out where!

09Aug 2011

Property Landlord advice: Landlord Insurance – when fire comes to call.

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By Steve Roulstone

The press is once again full of adverts for Landlord Insurance at the moment and apart from the fact that they mean Building Insurance for Landlords (as opposed to Landlord Insurance for Rent and Legal expenses) when this week a property we manage was involved in a fire for a second time in our Company’s History several important points were raised and although on this second occasion ours was the property next door to the one which caught fire, our systems and practises were put to the test. The fire started in a shed, but spread via the garden fence to the house and subsequently next door.

When Fire strikes.

The important point about any Building Insurance for any Landlord in a Management scenario is that the Managing Agent is aware of all the details and has copies of the policy to hand. This week we were made aware in the middle of Wednesday afternoon that a fire had broken out and quickly established that it was the neighbouring property that was being attended by the Fire Brigade. We visited site straight away, established that our Tenants were OK and started to deal with the problem without delay, because the Fire Brigade had advised us that they were unsure at that moment that they were going to be able to allow the Tenants to return that night for safety reasons. This of course presented several problems and both the Landlord and Tenants were relying on a quick reaction to sort the problem out.

Proper procedure.

This meant that we had to contact the Insurance Company and loss adjusters, confirm the policy, confirm we were able to act on the Landlords behalf, for which with a signed Landlord contract to hand, we were able to do in moments and confirm within under an hour, that should the Tenants need overnight accommodation, they were covered by the policy and made it known that the damage to our Landlords house was added to the inspection and subsequent damage costing by the loss adjuster on day one. Details of who to contact and how were sent in writing and by the end of the day (for which our staff once again have my thanks for staying until all had been dealt with and everybody advised) everybody knew where they stood and how the problem would be dealt with.

Timely reminder.

One of the big issues raised here, is the point emphasised in the current adverts that I mentioned above, because should this not have been a Landlords policy, then the insurers would not have provided accommodation for the Tenants and probably refused to cover the damage because the house was rented without their knowledge. As a Managing Agent, it is therefore important to both advise and ensure that all Landlords are aware of what they should advice their property Insurers and take out the correct policy for a rented property.

First time.

The first time we experienced was the actual property e managed and was caused by a chip pan, left unattended because of a phone call. Again thankfully nobody was injured and the correct cover and thankfully fire protection was in place and the Landlords even provided alternative accommodation for the Tenant until the property was re-built, which considering the reason for the fire in the first place, was a very responsible response. I know that the Tenant, who returned to the original home after the work was completed, has never cooked a chip at home, ever again!

Summary.

I trust we have now had our share of fire related incidents for another ten years, because the initial thought of possible injuries or casualties is something nobody wants to have to go through but without a doubt, our systems and practises came to the fore for all concerned in both instances and confirm that there is more to Residential Letting Agents than just finding a Tenant and moving people in and out of houses. Good practise and attention to detail may never be needed for individual properties, but when it is I know which side of the fence I would rather be on!

04Aug 2011

Property Landlord advice: Wooden flooring best advice

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By Michelle Strassburg

Wood flooring is popular in many homes as well as in commercial properties. Landlords often fit wood flooring due to their durability and in an attempt to give the property’s decor a modern touch. We know from speaking with property developers and landlords that in order to reduce costs, those individuals with do-it-yourself skills will often fit the floor on their own.

 As a service to Castle Estates readers we wanted to share first hand the more common mistakes that unless taken into account and corrected could seriously degrade the durability of the floor, resulting in more costs.

 Common DIY Mistakes When Fitting Wood Flooring:

 Selecting The Wrong Thickness – Quality wood flooring allows you to sand and treat the wood if it looks warn, thereby giving it a fresh and new look. Only thick floorboards will react well to such treatment.

 Choosing The Wrong Floor Finish – Different areas require different floor finish. If you are planning on installing the floor in high traffic areas such as halls and entrances, you should look into selecting Lacquered, Varnished or UV oil as they all offer better resistance to stains and spillage and much easier to clean.

 Not Taking Into Account Underfloor Heating – As a rule of thumb, unless the wood flooring you bought specifically mentions that it will cope with underfloor heating, do not fit wood flooring over such heating systems. Otherwise, with time, the wood will expand and erupt.

 Fitting Wood In Damp or Humid Areas – Wood and water do not mix well, and you probably don’t need us to tell you that. Fitting wood flooring in areas with high humidity such as basement or bathroom is ill-advised unless fitting engineered wood flooring. These types of wood flooring are made from a mix of materials (including wood) and are better suited for damp or humid conditions. In any way, it is better to first solve the cause of dump before fitting any flooring.

 Going For Inadequate Underlay – This thin layer which is fitted above the sub-floor is traditionally thought to make the floor more comfortable to walk on, however if your property is in the shape of a flat with downstairs occupants a quality underlay is essential. It will silence the footsteps of the property’s tenets.

 Fitting Over Humid Sub-Floor – Another typical mistake is fitting the floor over a humid surface. The most common humid sub-floor is concrete that has not been allowed to dry sufficiently. When fitting a wood floor, it’s essential that the humidity level of the sub-floor does not exceed 6%.

 Failing To Leave Gaps – Wood is a natural material that can expand in hot temperatures or shrink cold in temperatures. When fitting the floor, it is recommended to leave a gap of 1cm to 2cm between the floorboard and wall to allow this natural reaction to take place without damaging the wood.

01Aug 2011

Current Property news: Property news roundup.

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By Steve Roulstone

There are three items of news this morning that are all worthy of note and comment, but not I feel, in their own right so I have added them all together in this Blog. They are about a Private Landlord who overstepped the mark in attempting to save money, a report on what TPO is trying to achieve and finally evidence that TPO are indeed acting where required against Agents who carry their logo, when they are not members and do not have the right to do so.

Property flattened in Twickenham.

This report in the Daily Mail today reports on a property owner who, on a property refurbishment, flattened the house concerned to enable him to rebuild the property, because allegedly, he wanted to avoid paying VAT which is exempt on a newbuild project. Quiet an extreme to go to I am sure you would agree and far be it for me to suggest he was justified in doing so, as the courts have indeed confirmed, but the case for reviewing the VAT charges for refurbishment contracts is overdue. Of course as a Letting Agent, we advise many an investment Landlord buying property for long term investment and whilst it is difficult to suggest that VAT should not be chargeable on either newbuild or refurbishment building works, there has to be a scenario which would better cater for both and this report confirms what people will allegedly do to make best use of current legislation.

TPO move closer to OFT approval.

Property Wire are carrying confirmation of the TPO Agents code having passed stage one of the review and subsequent request for approval by the OFT. This is alongside the new Kitemark, as introduced by The National Approved Lettings Scheme that the Industry is also adopting. As regular readers of this post will be aware, I support any move for professionalism in our industry as long as it has teeth (which is what the final article confirms!) and is in the best interest of the industry. This is where I have to take issue with this news, because whilst I am absolutely in agreement with what the TPO are doing and would support any move to have professionalism rubber stamped the Industry as a whole must be wary of confusing the public in what such organisations are trying to achieve. It will be to the Industries loss should our customers be confused by more than one code of practise or conduct being trumpeted at the same time.

TPO wield its power!

It is with great relish that I read the final article, namely that an organisation in the Midlands have been fined for wrongly displaying the TPO and OFT logo on its web site and thrown out of the voluntary membership of the scheme. In this instance the Company concerned were Estate Agents, but never the less the very fact that standards are being upheld for the right reasons (even if the judgement does seem a little ponderous) shows that the TPO does intend to operate as an association where membership does stand for professionalism within the industry it covers. Good news from where I stand!

29Jul 2011

Property Landlord advice: Professional Letting services cannot be watered down.

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By Steve Roulstone

In a recent release from the NFOPP in the form of an e-mail newsletter, the writer tried to infer that in this difficult market, prices will automatically come under pressure as Agents and Agencies try to compete with an ever increasing number of Letting Agents looking to take a share of what they describe as a ‘diluted market’ As usual when I read these articles (and no doubt just as people see when they read mine) several points jumped to mind, which could both explain the perceived problem and also the manner in which the writer fenced around the reasons why the matter was worthy of a newsletter from the NFOPP when in reality it was an advert for  inventory services!

Industry wide representation.

The main bodies covered under the NFOPP banner are National Association of Estate Agents and the Association of Residential Letting Agents. Therefore, the NFOPP cannot be seen to post a comment which actually states that the majority of new Agents are not from the Lettings Industry, as anybody in Franchising in this market will confirm, rather Estate Agents turning to our market as a way of earning income because of the lack of sales and as I have confirmed before, because the percentage of Private rental Property in the UK is now close to 20% they can no longer ignore what so many Estate Agents have treated as its poorer relation for so many years.

More should not equal less.

 

But no matter who the competition is, the very fact that we are seeing close to three times the normal increase in property coming to the rental market, would not in my book be described as a diluted market! It is my belief and the evidence I see from our National organisation, is that those offices that have a good profile and are readily visible on the High Street, are receiving good prospects and growing business because of this increase in available property. The problems occur because so many new Landlords are a captive audience with the Agent who has failed to secure a sale and stay with the same organisation, or because the Agency who is struggling to compete does not have high street presence.

Smaller can still be good.

 

That does not mean that smaller Agents are poorer Agents, far from it, but I do and would have reason to question any such agent who also pays for services that as a Professional Agent they should be able to undertake themselves, because as the evidence confirms, our potential customers are being very discerning about where they spend their hard earned money! This is why I believe, it is important to have as big a profile as possible and I would suggest that carrying out every aspect of Managing a property through the staff employed by the Agency itself, is important not only to the Agent, but more importantly, to the potential Landlord and cutting prices is not the way to deal with the needs of your Customer.

27Jul 2011

Current Property News: Rental market increases just catching up.

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By Steve Roulstone

I have said before that the Sales market, which when healthy helps to ease finances in the UK market as a whole, would benefit from support for Landlords wishing to feed the demand for rental properties and current reports on rent increases confirm that the market is reacting to the demand in achieving the reported rises. The market (rent) will of course find its own level and whilst that needs to be looked at as a wider picture rather than just what is happening now, there is no doubt that the flicker of easing of availability we saw earlier this year is needed now more than at any other time in the last three years.

Lack of available property.

The report confirms that the demand has continued to increase over the last year and whilst once again the majority of what is reported refers to the market in London, the rest of the Country is also seeing higher demand, for as has been said for many a decade, what happens in London, flows through the whole country in time. But one point I would like to pick up on is that it is unusual for property to be let within one day! Well at my own office, this happens every year and far more often than the reporter would seem to appreciate for it to be worthy of note. Perhaps they have so much property available in London that renting in one day becomes unusual, for the majority of the Country it is not unusual and hopefully helps to explain for the rest of us why the need for more property is greater outside of London.

Rents catching rate of inflation .

One thing that the current increase is confirming is that the rate of inflation for the last ten years matches the increase in rent for the same period. I am of course aware that region by region this will differ, but locally when the average rent for a three bed semi (most common and popular type of property) is viewed for the last ten years, the increase falls just short of inflation, being between 2.25 and 2.5% per year. Therefore Landlords are not taking advantage of the situation financially, by charging more than is justified, rather the increases are placing rents where they would expect to be in line with inflation. The only area where they perform better, is when set against other methods of investment, for whilst value of property may have declined recently, increased rents, especially for those with flexible mortgage rates, have continued to repay Landlords for their investment.

Is anybody watching?

To return to my initial point in this Blog, if those in a position of influence are looking at this demand and increase in rents closely, then hopefully Buy to Let Mortgages will show signs of being more readily available again. Last time I made the same call, the financial situation was not as poor as it currently stands, with European Country after Country struggling to maintain its own economy without being bailed out and the possible fall out to our own markets should our exports be badly hit. Add this to the effects of our own stringent financial measures starting to take effect, especially in the public sector and it is difficult to be positive, so any request for easier terms would be matched by more demands for care. However, I am sure that there is room for some movement and as heard on a report earlier this week (cannot confirm where as I was passing a radio in the middle of Oxford supposedly on Holiday!) Buy to Let mortgage applications are on the increase and the return is increasing and by ignoring this improving market again, I believe another opportunity to kick start the sales market will have been lost!

22Jul 2011

Current Property News: BBC Ignore the law – again!

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By Steve Roulstone

There are times when you just cannot avoid reports on TV that paint a totally false picture, even when you are not looking for it and last Saturday morning as a crowning example of just one of these times. All I was doing was enjoying my breakfast at the start of a long weekend’s holiday and as is my usual routine, catching up with the early news at the same time.  So I was watching BBC Breakfast news (although I do see this programme becoming more of a magazine than a true news programme) when once again an ‘expert’ was being asked for his opinion on this month’s attack at the rental market, increasing rents and the effect on the Tenant under contract.

 Same old same old!

I must say I do get entirely sick of the way the BBC constantly appear to ‘have a go’ at our market, not just because I am over protective, which would be true anyway, but because they never tell the whole story and always leave these sound bites (because that is what they, not a subject debated, just two minutes of perceived problems) with the impression where our market is concerned that it is unfair, badly managed and led by greedy property owners!

Ignoring the law.

The impression left for those who are not aware, is that rents are increasing in many areas of the Country and Tenants already in property are being asked to pay ever increasing rents or being thrown out! Of course this is just not the case. The Housing Acts of the last thirty years have ensured that a legal framework exists to allow increases and to protect the Tenant from ever increasing rents. This is because Landlords are only allowed to increase rents once every twelve months and then by notice, ensuring that if the rent is too high for the sitting Tenant (something that every Landlord I know tries to avoid, because as was equally ignored by the report, Landlords do not like down times when property sits empty) they have sufficient notice to find an alternative. This way Landlords can ensure the rent received is in line with current rates (Thought; if increases were not allowed, would the BBC bother to report on how Landlords are trapped when Mortgage rates increase? Somehow I doubt it!!) and Tenants know they have twelve months between increases. It is worth pointing out, that this notice period is longer than home owners get when mortgage rates increase!

Does the BBC care?

I have to wonder just how many other industries are treated in the same manner, because the damage done by such powerful organisations in this type of reporting is immeasurable. I would like to feel that through the pages of this Blog I can put the record straight but I could never hope to reach the same numbers as the BBC, even in my wildest dreams! No doubt other industries get treated in the same way, but what really put the top hat on this item was that the ‘expert’ was nothing to do with either our industry or the housing market, rather their own in house financial advisor. Now this to me just confirms that they do not care, for if they had done the right thing and actually spoken to someone who knew the industry, the whole article would have been thrown out, as the actual methods as highlighted above would have thrown the whole concept of ill-treated tenants out of the water! So in conclusion, to me at least, it is obvious that the BBC actually do not care, as long as they have what they believe to be a ‘story’ with a point, truth, facts and of course by default ‘The Law’ are not important to the BBC!

18Jul 2011

Rental Issues: Checking in advice for Tenants.

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By Steve Roulstone

I always find it very interesting to visit other property blogs available and having done so over the weekend, there was one recurring theme that I kept on coming across, and by thinking through the situation one answer that cries out to protect Tenants from what is obviously a recurring problem. The focus of the questions was the state of property and the promised changes that were not made or belongings not removed prior to the agreement being signed.

You have to be there!

And in all seriousness, that is the answer short and simple. If you are promised by a Landlord, or Agent, that repairs will be undertaken or decoration carried out prior to the date you expect to move in, or not wanted furniture and belongings removed for the same timescale, then always without exception, do not sign the agreement until you have confirmed that the work or removals have been carried out or removed. Of course, more simple matters, such as cleaners who have failed to turn up, or a spare bed that is not required can be dealt with on the spot. No the situations I was reading about were matters that needed referring to Environmental Health, or rooms still full of somebody else’s furniture! The best way to achieve this aim? Arrange for the signing at the property on the day the agreement is due to commence.

That means you!

You must look on this as an important date and even if there are several people signing the agreement, they should treat it seriously enough to be present on the day. Then, everybody will be able to see that promises have been carried out and the agreement can be executed (signed) without any issues remaining. Even in the situation I studied the most, where one person was not moving in for a few weeks, either still be present on the day, or have arranged for a signature by proxy and stay in touch (This could be one of the other Tenants or better still your own representative.

Achieving completeness.

This is the name of the game, after all the Landlord or Agent is not going to release keys until all monies have been paid and accounted for (at least no Landlord or Agent I know would consider completing before being paid) so if the outstanding work is that important and I would say state and condition is a good marker for any new Tenancy (how will the Landlord react if and when further problems occur?) do not pay or complete!

Prior arrangements make for better action.

The other important issue here, is that as my own Agency would never consider starting a Tenancy without the Tenant present at the property by advising the people controlling any Tenancy that you as Tenant wish this to be part of the arrangements, it should, if those very same people have any intention of completing the work in the first place, focus their minds to the fact that they are walking in to a problem by not completing what they have promised, so by just confirming this practical and sensible routine, you could be ensuring the work is carried out. And if it has not, then do not sign and think very seriously about if you really want to under these circumstances!

15Jul 2011

Property Landlord advice: Accidental Landlords need to understand the difference!

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By Steve Roulstone

I have just read a report in the Daily Telegraph, about the rise in Accidental Landlords over the current year and the reasons why so many are looking at the Lettings Industry as a viable method of allowing them to ‘move on’ during this period of inactivity in the property sales market. The reason given for the lack of sales is the locked position of seller and buyer not wishing to negotiate on price, but fails to point out the reason why there is an impasse, which is the difficulty potential buyers have in either amassing the deposit or affording a mortgage. This points more to buyers being unable to negotiate any further and therefore the actual need is for sellers to lower their expectations, or indeed, turn to the rental market!

And why not!

Because this is a very viable alternative and one that is continuing to increase year on year (Let’s face it,  Estate Agents up and down the Country should be praising its growth, because without it, many more would have been in grave danger of closing their doors) and a market which offers many professional Letting Agents, who, because of the manner that Accidental Landlords come to the market place, never actually speak to Professional Letting Agents, rather sticking with the Estate Agent who has been unable to find a buyer, without the knowledge that (I would suggest) there is another layer of services available from our industry which when visited, would open the eyes of these new Landlords to what our market is about and how property can be looked after.

Registered by Law?

Now that does not mean that all Estate Agents do a bad job in the rental market, of course not. No more than all Letting Agents are perfect, far from it. But an interesting statement is made in the article about all Estate Agents needing to be registered by Law, because this does not apply when they all started to manage property in the rental market (if you read my pages often you know what is coming now!) because no registration is needed for a Letting Agent and it is something that we have been asking the Government to address for many years now. But I feel it is somewhat short of the mark to suggest in this statement that Estate Agents are better able because of registration, because if Letting Agents were asked to prove that they were professional, many of the Estate Agents who fell on our industry as a lifeline two years ago, would not be able to qualify.

So the difference!

This is really what my point about this article is, it proves something that I have seen all over the Country, that sellers who turn to the Letting Industry and rent their property instead, should make sure they speak to an agent for advice and judge the difference for themselves. The Letting Agent they choose should be a member of a professional body and registered with Safe Agent, the Industries latest attempt at providing re-assurances for its customers. I believe that no matter what the local market charges (because not all of the country is able to charge 15% (London?)) they will not only have price competition, but knowledge, experience, training and service competition as well. vive la différence!!