{"id":645,"date":"2011-04-07T09:56:11","date_gmt":"2011-04-07T09:56:11","guid":{"rendered":"http:\/\/www.castle-estates.co.uk\/lettings-blog\/?p=645"},"modified":"2013-05-15T07:30:35","modified_gmt":"2013-05-15T07:30:35","slug":"letting-agent-news-to-tweet-or-not-to-tweet","status":"publish","type":"post","link":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/2011\/04\/07\/letting-agent-news-to-tweet-or-not-to-tweet\/","title":{"rendered":"Letting Agent News: To tweet or not to tweet?"},"content":{"rendered":"<p style=\"text-align: left\">By Matthew Carter<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-content\/uploads\/sites\/4\/2011\/04\/twitter-or-not.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-646\" title=\"twitter or not\" src=\"http:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-content\/uploads\/sites\/4\/2011\/04\/twitter-or-not-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><\/p>\n<p>Lots of letting agents are still questioning whether <strong><a href=\"http:\/\/www.twitter.com\/\" target=\"_blank\">twitter<\/a><\/strong> is right for their business. The primary role of twitter for a letting agent is to connect with their local community, be more accessible to their potential client base, promote their latest properties and generate business leads. I started a twitter account for our business back in 2009, over the years I\u2019ve picked up a few tips that you might find useful:<\/p>\n<ul>\n<li>If you\u2019re new to twitter you might want to <strong>follow lots of people to start with<\/strong> to inflate your own follower numbers &#8211; you follow them they might follow you back &#8211; simple (remember the more followers you have the more people there are to see your tweets &#8211; <em>potentially<\/em>).<\/li>\n<li>But do your followers care what your business is saying? Possibly not, so after a few weeks start to <strong>be picky about who you follow<\/strong> and <strong>create you own niche\/community <\/strong>this could include existing clients, potential clients, trade press, and competitors (why not keep an eye on them?).\u00a0 \u00a0<\/li>\n<li><strong>Make the most of lists <\/strong>&#8211; I utilise lists in twitter this way you can keep track of how many clients or potential clients are following you<\/li>\n<li><strong>Get it on your phone<\/strong> &#8211; it can be difficult to tweet when you&#8217;re busy, so register your business profile to a mobile twitter App this way you can do it on the move! (You don\u2019t necessarily need an iPhone)<\/li>\n<li><strong>Keep it personable<\/strong> &#8211; relax a bit, use your tweets to get the more human side of your company or organisation across from time to time<\/li>\n<li><strong>Show of your knowledge every now and then<\/strong> \u2013 You want your customers to know that you\u2019re a thought leader so, comment on the latest industry news, flex your grey matter &#8211; show your customers what you know and why they should chose you \u00a0<\/li>\n<li><strong>Get your twitter feed on your website<\/strong> <em>(not just a link!)<\/em> &#8211; this can be great for Search Engine Optimisation, the content is constantly changing and you&#8217;ll be using keywords in your tweets that could help you float up in the Google rankings\u00a0\u00a0\u00a0 \u00a0<\/li>\n<li><strong>Link twitter to your facebook page<\/strong>, this way any facebook updates go straight out as tweets! (I usually use <a href=\"http:\/\/twitterfeed.com\/\" target=\"_blank\">twitterfeed.com<\/a>)<\/li>\n<li>You can also <strong>create a news feed in Google reader and link it to your twitter account<\/strong>, subscribe to stories and keywords that you customer base might find interesting in Google reader &#8211; &#8216;share&#8217; a story and it appears on twitter (again you can use twitterfeed)\u00a0<\/li>\n<li>Use <a href=\"http:\/\/tiny.cc\/\">tiny cc<\/a> to <strong>shorten your links<\/strong> &#8211; more space to get across what you want to say! You can also chose the name of the link to make it more appealing\u00a0<\/li>\n<li>Add a <strong>link on your email footers <\/strong>&#8211; let your customers and suppliers know that you&#8217;re contactable through twitter\u00a0<\/li>\n<li>Make sure you <strong>link to any articles or PR that you might have been mentioned in <\/strong>to help spread the good word and give your PR more longevity (and hopefully more exposure)<strong> <\/strong><\/li>\n<li><strong>Get some conversations going<\/strong>, take the time to comment on your clients tweets and strike up a conversation<\/li>\n<li><strong>Report the success of twitter<\/strong> &#8211; let your board know about twitter, don&#8217;t keep them in the dark! Who&#8217;s following you? How many referrals from twitter does your website have? How many people follow you? (You might also like <a href=\"http:\/\/twittergrader.com\/\">twittergrader<\/a> to keep track of your stats)\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: center\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Matthew Carter Lots of letting agents are still questioning whether twitter is right for their business. The primary role of twitter for a letting agent is to connect with their local community, be more accessible to their potential client base, promote their latest properties and generate business leads. I started a twitter account for <span class=\"ellipsis\">&hellip;<\/span> <span class=\"more-link-wrap\"><a href=\"https:\/\/blog.castle-estates.co.uk\/staffordshire\/2011\/04\/07\/letting-agent-news-to-tweet-or-not-to-tweet\/\" class=\"more-link\"><span>Read More &rarr;<\/span><\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[65,67,73,77],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/posts\/645"}],"collection":[{"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":1,"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"predecessor-version":[{"id":1774,"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/posts\/645\/revisions\/1774"}],"wp:attachment":[{"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.castle-estates.co.uk\/staffordshire\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}