Franchise News: Franchise Opportunities.

By Steve Roulstone

It is that time of the year again and the National Franchise Exhibition at the NEC is due on Friday October the 1^st and Saturday October the 2^nd. There are other Franchise exhibitions at differing venues throughout the year, but you just know from the increased level of enquiry, that it is this exhibition which really gets the public thinking about the Franchise Opportunities on offer.

What to look for.

I visited the show in 1999 and went with a completely open mind about what I would find, but wanted to come away with ideas that I could then review and research. Not just about individual Companies but also about the different trades available through Franchising.

What not to do.

I now sell my own Company at the show, but represented Castle Estates as a franchisee through the years and along the way, I have had many conversations that differed in length and approach and spoken to dozens of people at the show. But what needs to be appreciated, is that nobody actually decides on that day and I believe that it is wrong to try to sell the actual Franchise, rather we should just be letting people know we exist and in what market.

So look for the Franchise Opportunity.

What happens when visitors get back home is far more important than what happens at the show. When the literature is read, or when somebody follows up on that brief introduction to ask about more information. Because it is these reactions and others like them, that will have more impact than anything that actually happens at the NEC. It is based on these reactions that people will see the opportunity and through them, have a realistic chance of actually becoming a Franchisee themselves.

Experienced advice.

This is not just my mantra as it has been part of the science of Franchising that I have learnt through the training I have undergone since becoming Franchisor. I think it was fortunate for me that it suited the way I went about the process, but it is worth remembering, that most visitors would actually prefer not to be hounded anyway. I call that a win win!